Industry Orgs

The West Michigan Tourist Association (WMTA) has been showcasing the beauty and experiences of Michigan’s west coast for over a century. From the lakeshore to the city, WMTA works with local tourism bureaus, small businesses, and hospitality professionals to promote travel, boost the regional economy, and celebrate the destinations that make our state shine. They provide marketing opportunities, travel guides, and partnerships that help connect visitors to Michigan’s hidden gems — whether that’s a boutique hotel, family-owned restaurant, or local attraction. For Hues members rooted in West Michigan, WMTA is a reminder that community and tourism go hand in hand. […]

The Michigan Hospitality Foundation (MHF) invests in the future of hospitality by connecting education with opportunity. Focused on workforce development, the foundation partners with schools, educators, and industry leaders to inspire the next generation of hospitality professionals — from high school students to career changers. Through scholarships, training programs, and events like ProStart competitions, MHF helps students gain hands-on experience while showcasing the creativity and resilience that define our industry. Their mission: to build a strong, inclusive talent pipeline that reflects the communities we serve. For Hues members, MHF represents the next wave — the mentorship, education, and career pathways […]

The Michigan Restaurant & Lodging Association (MRLA) is the powerhouse connecting the state’s hospitality professionals — from local restaurant owners and hotel leaders to students and suppliers. With advocacy at its core, MRLA works to protect and elevate Michigan’s hospitality industry through legislation, education, and workforce support. They offer certifications like ServSafe and Hospitality Training Institute programs, plus host events and conferences that bring together the brightest minds in food, lodging, and tourism. MRLA also drives forward the Hospitality Industry of Opportunity campaign, shining a light on the diverse, rewarding careers that exist in hospitality. For Hues members across Michigan, […]

The American Hotel & Lodging Association (AHLA) represents every corner of the hotel industry — from global brands and independent properties to suppliers and educators. AHLA leads the charge in advocacy, workforce development, sustainability, and safety, ensuring that hospitality professionals have the resources and representation they need to thrive. Through initiatives like the Hospitality is Working campaign and partnerships with the American Hotel & Lodging Educational Institute (AHLEI), AHLA provides education, certification, and leadership opportunities that elevate both individuals and organizations. For Hues members, AHLA is a go-to hub for understanding the business of hospitality — a place to connect […]

The U.S. Travel Association is the voice of the nation’s travel industry. They advocate for policies that keep travel moving forward — from tourism funding and visa reform to transportation and workforce development. Through cutting-edge research, powerful storytelling, and large-scale industry events, U.S. Travel connects professionals, destinations, and businesses of every size across the country. For hospitality leaders and changemakers, joining or following U.S. Travel means staying plugged into what’s shaping our industry at the national level — so you can anticipate trends, influence policy, and be part of conversations that move travel forward.